In 2017 a journalist from the Sunday Telegraph crowned me the "Queen of Christmas" Then in 2018 a producer who had seen this article asked me to screen test for the 2018 series of Kirstie’s Handmade Christmas on Channel 4. You can see me judging the Christmas Tree episode on December 5th 2018.
Christmas Retail set ups, Concept design, Store format, PR & Trade shows, Content styling, Events, Residential, Editorial and Corporate Christmas dressing - you name it I have done it!
In 2011 I started working as a Head of Home VM. I had sole Visual ownership of the home categories and Christmas across 140 sites. I sourced props, built Christmas mock shops and travelled to China with the buying team, to review collections and start the creative design process for the following years Christmas visual identity and customer journey.
I now have a portfolio of Christmas work with clients such as Hello, John Lewis, Heals, Kaemingk, C Best at Covent Garden and Garden Centres such as Frosts, Van Hague and Sunshine Garden Centre.
I work with retailers and wholesalers in the UK and Europe dressing showrooms, trade fairs, retail stores and corporate or residential events.
I was asked to be a judge on the Handmade Christmas Tree episode (channel 4 December 5th 2018) It was a real honour and a marker of how much I had achieved in making my mark in the world of freelancing and Christmas styling.
This is my second year working with John Lewis on their Oxford Circus Christmas shop install, I work with the buyers from February onwards starting with the sign off, the press show in July and finally the install. They hire me to style and dress the Christmas trees. Once these trees are dressed I then spend two days at Peter Jones recreating them.
I styled and dressed all the theme trees for John Lewis at the Oxford circus Christmas market and the Peter Jones store.
Hello Interior Styling for Christmas 2013 - 2016 (Fashion styling Sophie Stevens)
My European client showcases their collections at UK trade fairs each year.
I work with their deco team to in the European showroom and to then merchandise and dress the exhibition stands to recreate scaled down versions of the original set up.
I work with Garden centres designing their Christmas shop in shops from concept mood boards, floorpans through to set up.
Working with them I pull together collections, merchandise and format stock layout and create themed displays. The Customer journey is inspiring and engaging every step pf the way.